The Cat’s Whiskers (ESSO)
ESSOAn original promotional poster, The Cat’s Whiskers, published to celebrate the ninetieth anniversary of ESSO (trading name for ExxonMobil), 1978. The American oil company began trading under a different name in 1888, and adopted a tiger logo after the Second World War. The hugely successful advertising slogan Put a tiger in your tank was created in 1959. This poster was used for commercial advertising and would also have been available from ESSO petrol stations. A higher resolution image is available for viewing on request.