Still one of the best accounts of poster history, The Power of the Poster was published to coincide with a major exhibition in April 1998 at the Victoria and Albert Museum. The book is divided into three parts: "Issues and Ideas" examines the political poster; "Products and Services" takes a look at the poster in the context of advertising and consumerism; while "Arts, Events, Performances" covers posters used to promote artistic activities, and looks at the poster as a work of art in its own right. Contributors from all three fields provide insights into how posters have been used as a communications tool in the 20th century, while the illustrations offer some of the best examples of poster art. 252 pages. 295 x 255 mm.