Original poster, In case of Shooting Act Immediately, designed by Saatchi & Saatchi for Take Down Gun Violence, 2016. Designed to be displayed in movie theatres, schools, cafes, nightclubs and online, the poster offered practical tips, first aid and safety advice to individuals on effective self-preservation in the case of a mass shooting. Saatchi & Saatchi later commented:

The main goal was to educate people of practical tips for self-preservation and first aid. The secondary goal was to drive traffic to other resources to help people connect with other supporting organizations. It was the campaign we didn't want to create.

A higher resolution image is available for viewing on request.